Social networking's fascination with following the actions of participants is increasingly being mined for its marketing possibilities. Click on t
his link to read a Washington Post (1-27-11) story about a new marketing practice of Facebook that takes users expressions of likes and check-ins at restaurants and attaches them to products for advertising purposes. There are apparently some questions about how clearly the practice is being described; this affects the level of consent achieved for participation. If I choose to share my life with my online friends, am I also choosing to share with them my buying preferences? Perhaps!
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